School And Office Supplies Business Plan 

The Product

The initial product line will be the management of office supplies, and educational/university catering. There will be no chains, and eventually, there will be no stores. This comprises office supplies, educational products, university items, and printing services.

The initial product line will be the management of office supplies, and educational/university catering, which makes a total of four. There will be two chains, and eventually, there will be no stores. This comprises office supplies, educational products, university items, and printing services.

The Numbers

Clients could be taken from agencies and schools. Students too could be pursued for these products or can be hired to conduct the marketing of the products through school and university staff. In hiring students, special education charges and accommodations have to be set in place at a suitable level, with students and parents agreeing to pay these allowances (Quality Learning Foundation, 2013). In drawing up prices of items to be sold in each chain, an average wage of £16 per hour would be reached. Branding and marketing of sales will be done locally, and the products will be located in the local community. Professional display materials will also be needed, with bulk numbers of displays made available. When posting displays, managing and achieving staff are also important parts of the business.

The Selling Procedures

Positioning should be done, where the high points and some of the current branding needs are taken into consideration (Quality Learning Foundation, 2013). The goods are made in several materials that are described as good quality, and the children and students that will be targeted, have the right eye for these. Once the marketing mix is complete, the school’s reading and writing facilities are a good starting point. There are also other educational products that will also help expose the product to potential customers. The Company’s curriculum center sells a lot of these types of equipment, and some of the products will be displayed in such a way that will ensure the customers understand what is being displayed.

Quality Learning Foundation will have a young workforce, but are in line with the college that the employees are working within. The university has highly reputable grade of the food in its facilities, and this in combination with the catering services that will be sold through the company will attract the clients. There is also the possibility of outsourcing the catering and food services, so the branding of the products will be developed further with the college’s branding evident, and once listed in the catalogue of staff and products, the company will benefit from other potential client referrals. The company’s staff will be professional, with the university and other schools offering something special to the students, and these products will then become a selling tool for the Company itself.

Profit

The package size will be designed with 20 volunteers that will be advertised online and through local agencies. When taking samples through the colleges and other high schools, it will be shown how the product will be of good quality. However, there will be an extra 500 or so pupils interested in taking part in the marketing strategy itself. This way, the Company will have access to a wider customer base, which will be taken into consideration with their initial marketing strategies. It is expected that if these products are suited to the educational and university customer base, then a profit margin will be made in order to develop the business further.

Summary

Following some initial investment, the average price to be sold will be £16 per hour, with fees for staff and training provided. The packaging is described as high-quality, and the education offering is also something special to the school staff and students. From the price range, £16 per hour is already affordable to the required staff. The product has a good quality, plus the company has a wide range of products to choose from, which will help drive more customers. This product will be targeted at the Education Campus organisation and university customers, which offer a high-quality service. Employees who are trained in a promotion of the products will be able to promote the product to other workers, and to other pupils, which is a positive step for the Company. The marketing will be to be done through the education campus programme and directly with the college staff and students.

Reference

Value Learning Foundation. (2013). Online Marketing Course. Quality Learning Foundation. Available at: http://www.qualitylearningfoundation.co.uk/academic/content/online-marketing-course/

Quality Learning Foundation. (2012). Marketing Workshop. School & College Quality Partners. Available at: http://www.cdf.co.uk/Scholarship/Overall_Analysis.asp